Route 32 Auctions to Hold Inaugural
Gas & Advertising Auction
– A large variety of gas and advertising items—roughly 450 lots—will go
up for bid on June 8 and 9 at the Route 32 Auctions’ new gallery in
Crawfordsville, Indiana. All lots in the June 9th auction will be sold
to the highest bidder at no reserve.
Three featured lots in particular are expected to attract major
attention because of their condition, rarity, and subject matter. The
first is a very rare double-sided porcelain sign for Best Courts
“Member” Camps and Lodges, boasting excellent color and gloss. The sign
measures approximately 24"x24" with a great scenic mountain scene. This
sign is a true investment quality
piece and very few are known to exist.
The second is a Mother Penn Motor Oil double-sided porcelain curb sign,
marked “Textile Inc.,” and measuring 20.25"x30". The sign has above
average color and gloss and displays well. The third is a single-sided
porcelain sign for H.P. Hood & Sons Milk with a wonderful cow graphic
and marked “Burdick Enamel Sign Co., Boston, Mass.” The sign is 28 ¼
inches in diameter.
Automotive dealership signs are a big hit with collectors. This auction
includes a Studebaker double-sided porcelain sign boasting good color
and gloss, and a Cadillac “Authorized Service” double-sided porcelain
sign, marked “Walker & Co.” (Detroit).
Coca-Cola collectibles are some of the most popular. Examples in this
auction include a “Drink Coca-Cola” Colonial double-sided porcelain
sign, 49.5"x57", marked “Made in USA 1941” and retaining all four of the
diecut bottles that remain affixed to the sign; a “Drink Coca-Cola”
(“Fountain Service”) single-sided porcelain sign, 54.25"x96.25" and made
by the Tennessee Enamel Mfg. Co. (Nashville), marked “Made in the USA
1933”; and a Coca-Cola drive-in theater double-sided porcelain entrance
Ever heard of a soda called Croce’s? Probably not, and that’s why
bidders are expected to flock to the single-sided porcelain sign with
early graphics for the beverage which measures46"x29.75"andis believed
to be the best example known is in existence. Also up for bid will be a
“Buy Merita Bread” single-sided tin sign with Lone Ranger and embossed
bread loaf graphics,measuring38"x25 ½"and marked “A-M Sign Company”
(Lynchburg, Va.) and dated December 1955.
Back to petroliana, with a Woco-Pep “King of Motor Fuel” double-sided
porcelain sign showing excellent color and gloss, marked “Burdick”
(Chicago) and measuring 41.5"; and a 36"x59.75" Power-Lube Motor Oil
double-sided porcelain sign, the rare large variation.
Other noteworthy motor oil signs include an Oilzum Motor Oil
double-sided tin hanging sign with above average color and gloss,
measuring 19 ¾ inches by 30.75" and marked “A-M 10-50”; and an Oak Motor
Oil double-sided porcelain curb sign measuring 21.25".
For tire sign enthusiasts, the sale features a horizontal Michelin Tire
double-sided porcelain sign with Bibendum graphic, 30"x60" and marked
“Beaver Enamel Co. Ellwood City, Pa.”; and a Hood Tire Dealer curved
diecut single-sided porcelain sign, 35.5"x11.5".
A Husky figural topped double-sided porcelain sign depicting the iconic
Husky dog logo and consisting of eight porcelain panels in total (three
upper and one lower on each side) appears never to have been taken apart
and retains its original 56.75"x72.5" frame. The sign is marked
“Texlite, Inc”. Also for bid is a Weed Chains Gasoline Pricer (for car
tire chains) single-sided tin sign with early car graphics, marked “The
American Art Works, Inc., Coshocton, Oh.”
Rounding out a few more of the day’s expected top lots are a Sweet-Orr
“Union Made Clothes” double-sided porcelain sign measuring 39.75"x32";
and a rare John Deere single-sided porcelain three-legged sign measuring
24"x72" and marked “Veribrite Signs” (Chicago).
The buyer's premiums for this auction will be 15 percent for on-site and
phone bidders, and 20 percent for online bidders. There will be a 3
percent fee charged for all credit card transactions. Route 32 Auctions
specializes in petroliana, automobilia and general store memorabilia.
The first annual Gas & Advertising Show will be held from 6 am to 4 pm
Eastern time and will feature a large variety of vintage advertising
vendors. Doors for the June 9th auction will open at 8 am Eastern.
Uncataloged items will start the auction at 9 am, followed immediately
by the cataloged portion at 10. The auction will feature approximately
450 lots ranging from porcelain signs to motor oil cans and everything
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