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What was the Art Deco style originally known as?

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Art Deco Collectibles: Fashionable Objets from the Jazz Age
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In the 1920s and 1930s the Art Deco style influenced everything from art and architecture, interiors and furnishings, automobiles and boats to the small, personal objects that were part of everyday life: Featuring high-quality photography and vintage illustrations and ephemera, this book brings these objects to life in exquisite detail for the first time. The objects in this themed book encompass the Deco style at its most alluring, as well as the modernity, excitement, and social revolution of the Jazz Age.

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French Art Deco Geometric Brooch

Never Before Seen Petroliana
Sees the Light at Auction


NEW HAMBURG, ONTARIO, CANADA A 1930s Canadian Eco Model 160 clockface gasoline pump and a circular, 1946 McColl-Frontenac double-sided porcelain sign, also from Canada, each sold for $35,400 in an online-only Petroliana, Advertising Signs & Memorabilia auction, held by Miller & Miller Auctions, Ltd. based in New Hamburg, Ontario.

The 530-lot auction featured seldom-seen Canadian soda signs from the 40-year collection of James Burridge and the advertising collection of the late Dave Toccalino. The sale also boasted a carefully curated offering of gasoline pumps, toys, and original memorabilia from the 1890s-1970s. Major categories included advertising signs, and tins, general store, tobacciana, clocks, co-op, petroliana, automobilia and breweriana.

The rare, 1930s Canadian Eco Model 160 clockface gas pump with original reverse painted glass dials and the correct nozzle marked, “Service Station Equipment”, was the expected top lot of the auction. The clockface pump had had an older, professional restoration to the Texaco colors.

The 1946 McColl-Frontenac porcelain sign, six feet in diameter, marked “P&M-46” on the bottom, expected to realize $12,000-$15,000, sold for more than double the high estimate, Also, a 1930s Red Indian single-sided porcelain sign, also circular, five feet in diameter, marked “The W. F. Vilas Co. Limited, Cowansville, P.W.”, went for $27,140. Both signs were from Harron’s General Store in Elsinore, Ontario. Their slogan: “Call Elsinore, 424.”

A circular, 1957 Supertest double-sided porcelain sign, among Canada’s most iconic service station signs, five feet in diameter, marked “P&M Orillia 57,” with an overall condition grade of 8.25, changed hands for $11,800; and a 1950s Canadian ESSO double gas pump, professionally restored to Imperial ESSO, with the original porcelain faces and a reproduction globe, tagged “Gilbarco Sales,” graded 8.25, 72 inches tall by 48 inches wide, sold for $5,900.

A 1940s American Desoto Plymouth Service dealership sign, double-sided porcelain, graded 9.25, circular, 40 ¼ inches in diameter, rang up $8,850. A 1940s Canadian Ford Smaltz double-sided painted metal oval dealer sign with applied reflective sand script, 20 ½ inches by 27 ½ inches, graded 7.75, finished at $5,900; and a Canadian 1950s Shell Wayne 70CD gasoline pump, 71 inches tall and graded well at 9.0, professionally restored to Shell colors, hit $5,605.

A 1930-era Canadian Coca-Cola single-sided tin sign, vertically produced at 54 inches tall by 18 inches wide, marked “St. Thomas Metal Signs, Ltd., Ontario” and graded near-perfect at 9.25, commanded $7,375.

Orange Crush signs proved to be hugely popular with collectors. An exceedingly rare 1930s Canadian Orange Crush single-sided tin sign, 54 inches tall by 18 inches wide, graded 8.75, marked “St. Thomas Metal Signs, Ltd., Ontario,” sold for $6,490.

A 1930s Canadian Orange Crush single-sided tin vertical bottle sign, 53 ¼ inches tall by 17 inches wide, graded 8.5, marked “St. Thomas Metal Signs, Ltd., Ontario,” brought $5,900. Another Orange Crush vertical single-sided tin bottle sign, this one 1940s American, with the iconic ‘Crushy’ hoisting a crinkly brown bottle of Orange Crush, graded 9.5, sold for $5,310.

Rounding out just a couple more top achievers from the sale, a Canadian Pepsi-Cola double-dot vertical single-sided tin sign from the 1920s, showing the slogan, “Famous For Over 30 Years,” 48 inches by 16 inches, graded 8.5, fetched $5,900. And a Canadian 1940s single-sided tin sign advertising Black Cat Cigarettes, embossed and within a painted black wood frame, marked “CCC 53” (Continental Can Company), 24 inches by 24 inches, graded 7.5, reached $5,605.

Learn more about Miller and Miller Auctions. Contact them by Email.

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