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The oldest advertisement dates to:

ancient Rome
the 19th century
ancient Egypt
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Adland: A Global History of Advertising
by Mark Tungate

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today.
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Sell and Spin—A History of Advertising

A documentary about how products, ideas, and people have been sold over the years. The program traces the development of advertising techniques and examines some of the most successful and disastrous campaigns ever developed.
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18th-century Brewery Wreath

AN-TIQUE (an-teek) An object having special value because of its age, especially a domestic item, piece of furniture or decorative arts object esteemed for its artistry, beauty, mechanical ingenuity, or period of origin.

The Antiques Almanac, a five-edition-per-year online magazine for beginning and intermediate antiques collectors and those just interested in finding out about old things, is your first stop on the Web in your search for information about antiques and collectibles. Here, you’ll find articles on a variety of American and international antiques, including furniture, china, glass, silver, and other decorative arts from the Colonial, Empire, Victorian, Art Nouveau, and Art Deco Periods, plus vintage and modern collectibles, interesting historical facts, antique tips, and recommendations for caring for your collections. Come back often to see what's new. And be sure to tell your friends about us.

This edition's theme:
"Advertising of the Past"
Volume 16 No. 2

This edition features articles on antique and vintage folk art.


Welcome―Come Right In
Nothing says welcome to customers than a large colorful sign. Businesses have known this since the days of ancient Rome and Greece.. Back then, businesses of all types used signs with individual symbols that displayed their product or service. Images helped display information rather than texts, as most people couldn’t read back then.
More Antiques Articles


When It Comes to Coca-Cola, Buyer Beware
Coca-Cola has been an icon of American culture since the 19th century. And since its founding, Coca-Cola has produced a fountain of antiques and collectibles.

                           More Collectibles Articles

Getting the Word Out
In ancient towns and cities most citizens were illiterate, so town-criers got the word out by calling out official announcements and general news. At the same time, itinerant hawkers walked the streets, crying out to passersby about their goods and services.
                      More Special Features


Those Loveable Advertising Icons
People who grew up in the 1950s and 1960s lived in a world filled with cute characters —tigers, giants, cows, bunnies, tire people, and doughboys. They appeared on cereal boxes, milk cartons, soup cans, and all sorts of other products, as well as mugs, colorful drinking glasses, rings, and spoons. What brought about such a character-driven economy?

More Antique Spotlights


An American Grocery Tradition
The Industrial Revolution brought mass production and distribution to Britain beginning in the 1750s. By the beginning of the 19th century, this affected food packaging, making it more durable, easier to produce, and more accessible.

More Collecting Articles


Caring for Antique Painted Furniture
Unlike stained wooden antique furniture, painted pieces extra special care. To preserve the wood, furniture needs to be coated with some sort of protective covering against abrasions, spills and such. In this case, it’s paint.
                  More Caring for Collections


Check out this list of related articles from past editions of The Antiques Almanac that may also be of interest.

America’s Flakiest Collectibles
Antiques Along the Highway
Fill ‘Er Up!
Greetings from the World of Tobacco
Presenting Buffalo Bill’s Wild West
Promoting the Railways
Promoting Through Time
The Art of the Reel
The Art of the Streets
Up, Up, and Away with Airline Collectibles
Watch Papers


An Editorial on Antiques

Collecting in an Uncertain Economy

Bob discusses ways to fight inflation while collecting antiques.

Learn even more about antiques with the oldest antiques site in England.
2023 Spring Edition
Advertising of
the Past
is here

Go through the menu and read all the
New! articles.

A Museum of Signs
by Bob Brooke

Signs, signs, and more signs. Signs are everywhere in America. They’re ubiquitous, each straining to be noticed and in some places within a forest of signs. Commercial signage has existed since Roman times. The American Sign Museum, the largest of its kind in the country, is dedicated to the art and history of commercial signs and sign making. Its collection covers over a century of American sign history. Visitors get to stroll through decades of sign design and technology.

                                           Read more.

Marks of the Trade
by Bob Brooke

Trademarks are everywhere—on food and beverage packaging, automobiles, tools, and often on antiques like pottery, metalware, and jewelry. But the trademarks seen today are a far cry from those of ancient times.
                                           Read more

Of Oranges, Sunsets,
and Sailboats

Vintage citrus labels are one of the fun items to collect. They brighten up any room with their glowing colors and cheery scenes of sunny Florida. Collecting them isn’t that difficult and will send you on a hunt for them for years to come.
                                               Read more

How to Recognize and Refinish Antiques for Pleasure and Profit

Book: How to Recognizing and Refinishing Antiques for Pleasure and Profit

Have you ever bought an antique or collectible that was less than perfect and needed some TLC? Bob's book offers tips and step-by- step instructions for simple maintenance and restoration of common antiques.                 Read an Excerpt


Treasures from the Deep

Thousands of goldseekers ventured to California in hopes of getting rich. Few did, at least not from mining gold. But a few did get rich from the gold which they loaded onto the S.S. Central America sailing to New York from Panana.

Levine Folk Art Collection Carves Up Bonhams Skinner’s Block

American History in Wood: The Levine Folk Art Collection” in an online-only sale that offered nearly 400 lots consisting of most of the collection of Anne and Robert Levine. Decades in the making, the Levine’s collection of exclusively wood carved objects had a broad date span and depicted historical figures and events that ranged from Leif Erikson’s arrival in Newfoundland to the September 11 attacks on the World Trade Center.                                           

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